Case summary Essay Example | Topics and Well Written Essays - 750 words - 1

Case summary - Essay Example The company also focuses on how their human nutrition centre will help the consumer to understand how important improved nutrition products are for their health. The changed environment of the world now focuses on sustainability, health, nutrition, waste management and economic development. Companies such as Walmart have incorporated these elements in their business and the supply chain focuses on shared value. Nestle has to focus on all these elements in order to keep with the expectations. Sourcing at Nestle focuses on shared value concept. Nestle has always planned ahead of time and has been very innovative and socially responsible when it come to producing and sourcing. Not only has Nestle introduced products that were high in nutrition, it has also introduced products that combats certain health conditions. By working with health companies it has come up with "nutraceuticals" that are health foods suitable for people with health conditions like diabetes, obesity, cardiovascular disease etc. Neslte identified that water is a very valuable resource of the world and it is being wasted by producers. Nestle emphasizes to make producers aware of its value so they use it wisely by improved irrigation systems and other technologies. Nestle identified that they had to contribute back to the society because Nestle is a huge firm and they rely hugely on the ecosystem. Hence if they invest in environment sustainability and social well being, the business is going to benefit. So they adopted CSV. As a food producer, investing in environment and health of people makes business sense because this will in turn give improved quality products at the end. Nestle formed SAI platform which was later joined by a number of companies to produce agricultural products sustainably. Consumer preferences had changed, now consumers were willing to pay more for

Final Project Essay Example for Free

Final Project Essay To turnaround an unprofitable company, Joan imposed new management ideas despite her father’s business practices and culture. With her leadership, Joan will lead and motivate Invitations Inc. employees, and the company will become more profitable. This leadership void threatens Invitation’s Inc â€Å"sustainable pattern of customer focus and profitable growth† (Millikin 9). Invitations Inc. needs to continue the momentum and motivation to accomplish growth. Replacing Joan with as the new CEO by use of a search committee represents the obvious solution to the problem. However, this assumes a replacement could and would be Joan’s equal, including leadership and management style, vision, and knowledge. Garrett could allow Joan to transition the leadership role to a replacement of her choice, with approval of Invitations Board of Directors, after a mentoring and trial period. On the other hand, Invitations Inc. could negotiate with Garrett to extend Joan’s stay as CEO to ensure the status quo. This would allow Joan to continue her successful leadership and strategies, or run the company as CEO of Invitations Inc, while decreasing redundancies and increasing operating efficiencies. Analysis of the Alternatives Search committees often replace the traditional hiring of upper management and leadership. The committee must define present conditions and develop a consensus of criteria used in evaluating candidates, including the leadership qualities needed at this stage in the company’s revival plan. Next, the committee can identify, screen, and interview candidates. Afterwards, the committee can recommend candidates to the board for consideration and their eventual decision (Poston 1). Alternatively, if one exists, Invitations Inc. should implement their succession management plan. Evaluation criteria are critical to the search committee. To build consensus, the committee should examine the past and the present to understand the future. With her recent success and credibility, Joan might become a benchmark for the search committee. An  examination of Joan would reveal her background and multicultural experiences, which have enabled her to embrace the cultur al differences between her dad and her. She fervently believes that â€Å"cultural conflict, if paced and channeled correctly, could provide opportunity for rapid innovation† . In hindsight, as the case suggests, Joan recognized the primary need to focus on corporate culture without passing judgment, recognizing its pros and cons. As an example, Joan confronted her dads method of performance evaluations and employee advancement. In US, factors like age, education level, and years of service to an organization determine career advancement. Except for those whose actions reflect poorly on the group and its members, seniority is the key factor for recognition and promotion. This paradigm often resulted in delays to the decision making process in an effort to achieve consensus,† thereby impeding the company’s decision-making (Millikin 3). To address these corporate cultural issues, Joan successfully balanced eastern collectivism and teamwork with western individualism. First, to develop a trust with employees, Joan displayed her strong interpersonal skills; she was the first manager to walk around the entire company and meet every employee in perso n (Millikin 5). Next, she developed systems for employee opinions and recommendations instead of hiring outside consultants. She also exposed managers to unfamiliar cultures, different areas of the business outside their boundaries, and more information through transparency and cross-functional teams. Nevertheless, she demanded personal commitment within the team environment by demanding accurate work, playing off the strength uncertainty avoidance (Millikin 8) Joan felt could use adjustment is the extent to which the people focus on the past, present, or future. Joan recognized that Invitations Inc. employees did not have a sense of urgency about the future, a potential bankruptcy. It makes sense for employees not to worry about such financial matters when the government bails out large employers. Thus, after careful detailed analysis, Joan recognized management did not have a vision for employees to follow. Therefore, he developed a long-term plan focusing on profit and listening to the customer. By mixing the cultural norms, Joan capitalized on the strength of the Invitations Inc. employee. As a leader, she understood cultural behaviors while appreciating their differences. Her cultural sensitivity coupled with her people skills helped turnaround the company. These skills  and decision-making ability are not mutually exclusive to Joan’s normative decision model, which assumes decision-making styles are learnable. Therefore and a possible near-identical substitute could exist. One major problem with search committees are the significant amount of time and effort necessary by the members, who are often upper management, might produce less than ideal candidates (Poston 1). Although best practices exist for search committee, Joan’s replacement might not harmonize with the company. The replacement might undue the corporate cultural changes under Joan, reverting to old habits, or tip the balance of cultures too far in the other direction. According to the case’s timeline, Joan would continue as CEO of Invitations Inc. for as long as needed. This could be time spent by Joan to mentor a successor of her choice. Joan should follow the succession management system, if one exists, to find the future leader for the company. If such a system does not exist, Joan will need to follow a similar process to that of a selection committee: identify, screen, and interview candidates, and make the recommendation of a candidate to the Board of Directors. There must be full confidence and trust in Joan’s decision by the board and the company, and in return, Joan needs to be fair and as objective as possible, using the same criteria and documenting all steps during the selection process. During her time with the company, Joan stablished relationships with other managers and leaders, some of high-quality, some of low-quality. According to the Leader-Member Exchange model, â€Å"those followers with high-quality relationships are in the in-group (Nahavandi 87). Applying this model would assume Joan’s in-group enjoyed her attention, support, confidence, respect, and more favorable job performance ratings, often leading to promotions. Remember, Joan moved away from the cultural norm of the seniority promo tional system to a pay for performance system. Moreover, Joan might know those in the in-group intimately from non-work related social networks. Since she developed employee-based programs to eliminate the hiring of consultants, using the in-group as a pool of replacement candidates seems the most logical. However, should Joan feel her option, the entire company, are not suitable, she could use this time to search outside of the company, maybe her personal in-group. As part of Joan’s selection criteria will be support for her change management principles, including establishing cross-functional teams to address silos; focusing on key basic  metrics of quality, cost, and customer satisfaction; ensuring transparency and communications that connect all levels of employees across the company. Additionally, Joan believes the CEO should align employees with company goals and strategies through the leader’s vision, which initially would be the revitalization plan established by Joan. Once Joan chooses her successor, she can personally groom and mold this individual. However, as Fiedler and his Contingency Model suggest, leadership effectiveness is a function of the match between a leader’s style and the leadership situation (Nahavandi 70). Essentially, Fielder proposes the leader cannot change his style but can change the situation. As such, unless Joan wants significant change within the company, she should not tolerate candidates lacking the core values necessary to meet leadership needs, like respect for employee buy-in. LEADERSHIP VERSUS MANAGEMENT From these definitions, it should be clear that leadership and management are related, but they are not the same. A person can be a manager, a leader, both, or neither. In the company, there are many different activities, the manager and leader would have different function in the activities. On create an agenda, the manager needs to planning and budgeting. The manager establishes detailed steps and timetables for achieving needed results. The manager needs to allocate the resources necessary to make those needed result happen. The leader needs to establish the direction. The leader develops a vision of the future, often the distant future, and strategies for producing the changes needed to achieve that vision. On develop a human network for achieving the agenda, the manager needs to organizing and staffing. The manager establishes some structure for accomplishing plan requirements, staffing that structure with individuals, delegating responsibility and authority for carrying out the plan, providing policies and procedures to help guide people, and creating methods or systems to monitor implementation. The leader needs to align the people. The leader communicates the direction by words and deeds to all those whose cooperation may be needed to influence the creation of teams and coalitions that understand the vision and strategies and accept their validity. On executing plans, the manger needs to control and solve the problem. The manager needs to monitor the results vs. plan in some detail, identifying  deviations, and then planning and organizing to solve these problems. The leader needs to motivating and inspiring. The leader needs to energize people to overcome major political, bureaucratic, and resource barriers to change by satisfying very basic, but often unfulfilled, human needs. On outcomes, the manager needs to produces a degree of predictability and order and has the potential to consistently produce major results expected by various stakeholders. The leader needs to produces change, often to a dramatic degree, and has the potential to produce extremely useful change. Joan and her father will need to establish a knowledge of the above to strengthen their relationship. Works Cited Face Value: The $10 Billion Man. The Economist World News, Politics, Economics, Business Finance. The Economist Newspaper Ltd, 24 Feb. 2005. Fonda, Daren. CARLOS GHOSN, RENAULT: He Did So Well, Lets Give Him Two CEO Jobs TIME. Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews. Time, 1 Dec. 2003. Moffett, Sebastian, and Mike Ramsey. Renault CEOs Image Takes Hit. MarketWatch. Wall Street Journal, 12 Apr. 2011. Millikin, John P. The Global Leadership of Carlos Joanat Nissan. Publication no. A07-03-0014. Thunderbird, 2003. Muller, Joann. The Impatient Mr. Joan- Forbes.com. Information for the Worlds Business Leaders. Forbes, 22 May 2006. Nahavandi, Afsaneh. The Art and Science of Leadership. Upper Saddle River, NJ: Pearson Prentice Hall, 2009. Poston, Muriel E. AAUP: Presidential Search Committee Checklist. American Association of University Professors.

My Thoughts on Writing Essays -- Writing Education School Essays

My Thoughts on Writing The only thing I care about; the only thing I hope to get from this course, is some improvement in my ability to write what I think -- explain ideas and feelings to other people. I don't give a damn about anything else, and so far I haven't been disappointed. At the beginning of the course I was informed that we were going to be discussing exposition, which isn't so much a kind of writing as a purpose or attitude behind it. This purpose is to explore, unfold, or develop an idea or issue. And the sense I've gotten from our discussion is that the attitude is one of intellectual honesty, of dedication to learning something and reporting what's there , instead of protecting preconceived notions or projecting agendas or otherwise following some kind of "safe" path. "Themewriting" is what we've been calling everything which does the latter. The first example paper we read, the "3 E-Z steps to achieve success" one, is a perfect example of what I've come to consider themewriting. It takes on "success," which it acknowledges in the first paragraph is a complex and abstract concept open to many interpretations. It then says that whatever it is, success is something we can easily achieve by following a simple formula. The elements of the formula itself -- "set goals," "set achievable goals," and "achieve your achievable goals" -- are things we've all heard from self-help videos, counselors, and tea tins. So, cliche -- reliance on stuff the writer already knows and thinks is so True nobody can dispute it -- is a hallmark of themewriting. These reams of term papers are written in response to all sorts of assignments. I wrote one last year for meteorology about weather control which I constructed entirely as ... ...s absolutely necessary. In other words, they have little or no personal commitment to their writing. And why would they? This isn't a piece of writing which boiled up from inside them, driven by some artistic imperative. I got VERY good at the method I was taught in high school, and I've suffered for it. I am acutely aware of a "lost" feeling when faced with the need or desire to succinctly put my own thoughts down on paper -- in a personal letter, in a letter to the editor of the hometown newspaper, or one to a politician to tell him what a weenie he is -- or to write this paper expressing my ideas about writing. I find I have to concentrate hard to write what I want to say without resorting to cliches, bluffing assertions of alleged facts, and the printed equivalent of mumbling-and-hoping-people-get-it, but at least that means I'm learning what to watch for.

Phil Alden Robinsons Field of Dreams :: Film Movies Field Dreams Essays

Phil Alden Robinson's Field of Dreams Was Ray Kinsella a triumphant hero who dared to live his dreams, or merely an insane lunatic who blindly followed voices that could only be heard within the confines of his mind? Although either of these theories could be argued successfully, the idea that this intrepid man was indeed a hero is supported by a list of characteristics that generally indicate a classical hero. In the movie, Field of Dreams, Ray Kinsella was introduced to the viewers as an ordinary man, living an ordinary life, in an ordinary town. Conversely, he was given the extraordinary supernatural ability to revive a number of celebrities from both the world of baseball and literature who had been dead for many years. Kinsella related to common people, but possessed powers that are not only uncommon, but ultimately inhuman. Although not a fool, Ray Kinsella was also not invincible. For example, he was forced to deal with defeat and hopelessness throughout his travels. Once, he misunderstood a message given to him and journeyed to a place that he was not called to go to. But, being the bright and resourceful person he was, he was not discouraged and continued to persevere. Ray Kinsella was called upon by forces left unknown to the viewers and himself to go on both a physical journey as well as a journey of the heart. After hearing voices proclaiming, "If you build it, they will come," Ray risked the economic and emotional stability of the family he loved dearly to build a baseball field. At first, Ray Kinsella was highly skeptical, but eventually he realized the significance of his obscure calling. Upon the completion of the baseball field, "Shoeless Joe Jackson", the baseball player who had been his father’s hero before he passed away, suddenly appeared in the field to talk with Ray and to play baseball. As the plot progressed, Ray continued to receive messages. After each new message, Ray was called upon to further his journey. This journey involved traveling to various cities around the United States, as well as facing issues within himself that he has successfully hidden from for years. The reason for his journey, and the path to follow were never clearly manifested to Ray Kinsella.

Maternal Health and Child Health Systems Assessment Tool Essay

A tool for assessment of health service systems to support maternal health and child health Health during early childhood and pregnancy has long term and wide ranging impacts on the general health of populations. Promotion of good health in pregnancy and childhood are therefore critical activities of primary health care services. Health service systems need to be organised to meet the specific needs of maternal and child care alongside the other major aspects of these services, such as acute and chronic illness care. Health care organisations require practical tools to guide efforts and evaluate changes in maternal and child health. This ABCD Systems Assessment Tool was originally designed for assessing primary care systems support for chronic illness care. The tool is based on the structure, content and principles of the Assessment of Chronic Illness Care (ACIC) survey (Bonomi et al. , 2002) and on the Innovative Care for Chronic Conditions (ICCC) Framework (WHO 2002). We have now adapted the Systems Assessment Tool for use in quality improvement activities directed at maternal and child health (MCH). This adaptation is based on key policy reports and research papers relevant to the Australian Aboriginal and Torres Strait Islander primary care sector (see list on last page). As for the ABCD Systems Assessment Tool for chronic illness care, this MCH Systems Assessment Tool has been designed for use with health services for Indigenous Australian populations. However, it is expected to be appropriate with minor adaptation for many other settings. The intended purpose of the tool is to support ongoing quality improvement initiatives through systematic assessment of a range of elements of health service systems that have been demonstrated to be important. The tool provides for an assessment of the state of development of health service systems; †¢ guidance on next steps in planning improvements in maternal and child health care; assessment of progress in achieving system improvement. As for the ABCD Systems Assessment Tool, this MCH Systems Assessment Tool incorporates the guiding principles of the ICCC Framework: evidencebased decision making; population focus; prevention focus; quality focus; integration; and flexibility/adaptability. Version 2. 1 Last Updated 30/03/07 Activities and programs relevant to maternal and child health care can be considered in three areas: a) Clinical Services for maternal health through individual health promotion advice, clinical preventive care and the early detection of illness (includes antenatal and post natal clinics/screening, case finding, brief interventions/counselling – generally health centre based, one-to-one activities) b) Clinical services for child health through individual health promotion advice, clinical preventive care and the early detection of illness (including child health clinics, screening, growth monitoring, case finding, brief interventions/counselling – generally health centre based, one-to-one activities) c) Community or Population based programs/activities, ancillary programs for maternal and child health (eg programs or activities designed to promote nutrition, breastfeeding, physical activity, oral/dental health, mental health, environmental health, and to reduce harm from cigarette smoke or alcohol) Each of these three areas of activities is important in the effective prevention and management of maternal and child ill health and the prevention of chronic illness in later years. The quality of systems in place to support each of these three areas of activities or programs may differ quite markedly within the same health centre or health service. The scoring form for this tool provides for distinct scoring of how systems support each of the areas. The prompts provided in this tool are intended only as guidance to some of the sorts of system issues that one might consider for scoring each item of the tool. These prompts are not intended to cover all relevant issues for all services. While there may be some overlap, the elements of the MCH Systems Assessment Tool can be applied separately to the assessment of systems to support a) services for maternal health; and b) services for child health. The use of this tool provides a score for the state of development of different aspects of health centre systems. These scores may be used as a guide for where improvement efforts might be focussed. The scores should be seen as a guide only, and services should base their priorities on the range of information available and the opportunities for improvement in different areas. We will welcome suggestions or feedback from services which use this tool.

HARRIS Surname Meaning and Origin

HARRIS Surname Meaning and Origin Harris is generally considered to mean son of Harry. The given name Harry is a derivation of Henry, meaning home-ruler. Like many patronymic surnames, the surnames HARRIS and HARRISON are often found used interchangeably in early records - sometimes with the same family. Harris is the 24th most popular surname in the United States according to the 2000 census and the 22nd most common surname in England. Surname Origin: English, WelshAlternate Surname Spellings: HARRISON, HARIS, HARRIES, HARRISS, HARRYS, HARYS, HERRICE, HERRIES Fun Facts The popular Harris Tweed cloth takes its name from the Isle of Harris in Scotland. The cloth was originally handwoven by islanders on the Isles of Harris, Lewis, Uist and Barra in the Outer Hebrides of Scotland, using local wool. Famous People with the Surname HARRIS Arthur Harris - Marshal Arthur Bomber Harris, Commander in Chief of the Royal Air Force Bomber Command during World War IIFranco Harris - NFL running back, Pittsburgh Steelers. Best known for his immaculate reception during a 1972 AFC divisional playoff gameBernard Harris - 1st African-American to walk in spaceJillian Harris - star of the reality TV show The Bachelorette, 5th seasonNeil Patrick Harris - American actorMary Harris - early 1900s labor organizer; best known as Mother Jones Genealogy Resources for the Surname HARRIS Harris Y-DNA Project: If you are a male and have the Harris (or a variant spelling of the) surname, then this Y-DNA project invites you to join to help establish as many Harri lines as possible.HARRIS/HARRIES/HERRIES/HARRISS Genealogy: Genealogist Glenn Gohr has compiled a nice collection of information and genealogy on Thomas Harris (c. 1586 of England and Virginia, as well as general information about the Harris surname.Harris Family Genealogy Forum: Search this popular genealogy forum for the Harris surname to find others who might be researching your ancestors, or post your own Harris query. There is also a separate forum for the HARRISON surname.FamilySearch - HARRIS Genealogy: Find records, queries, and lineage-linked family trees posted for the Harris surname and its variations.HARRIS Surname Family Mailing Lists: RootsWeb hosts several free mailing lists for researchers of the Harris surname.Cousin Connect - HARRIS Genealogy Queries: Read or post genealogy queries for the su rname Harris, and sign up for free notification when new Harris queries are added. DistantCousin.com - HARRIS Genealogy Family History: Free databases and genealogy links for the last name Harris. Cant find your last name listed? Suggest a surname to be added to the Glossary of Surname Meanings Origins. Sources: Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005.Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004.Hanks, Patrick, and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003.Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Color Cosmetics Essay Example

Color Cosmetics Essay Example Color Cosmetics Essay Color Cosmetics Essay The color cosmetics category can be complex the number of products, claims, and the Introduction of multitasking formulas can overwhelm even the sallowest of make- up users. As a result, women are looking for guidance from a variety of sources including both online and in-store. Browse Full Report With TCO: towpath. Nonrepresentational. Biz/analysis-details/ color-cosmetics-us-July-2014 Table of Content Scope and Themes What you need to know Definition Data sources Sales data Consumer survey data Abbreviations and terms Abbreviations Terms Executive Summary The market Figure 1 : Total US sales and fan chart forecast of color cosmetics, at current prices, 2009-19 Market factors Figure 2: Use of color cosmetics, by household income, April 2014 Segment performance Figure 3: Total US retail sales of color cosmetics, segmented by type, 201 2 and 2014 Key players To Get Download Full Report with TCO: Nonrepresentational. Biz/sample/ sample/212312 Figure 4: MULL sales of the top five mass market color cosmetics companies, rolling 52 weeks 2013 and 2014 The consumer Lip make-up and mascara are most used products Figure 5: use of color cosmetics, April 2014 Women seek long-wearing, lightweight facial cosmetics Figure 6: Top five benefits sought when selecting facial cosmetics, April 2014 Volumes ranks as most Important mascara benefit 18-24 age group, April 2014 Women want lip products that moisturizer and are long- wearing Figure 8: Top five benefits sought when selecting lip cosmetics, total respondents and 18-24 age group, April 2014 What we think Issues and Insights Mass market is struggling The issues The implications: Leverage technology, creative retailing Multi-benefit products stealing share from foundation, skincare The issues The implications: Offer spectrum of coverage, highlight new usage occasions Shoppers seek different benefits depending on product, lifestyle The issues The implications: Implement targeted marketing efforts, customize product offerings Trend Application Trend: Secret, Secret Trend: Non-standard society Trend: Make it Mine Market Size and Forecast Key points Sales and forecast of color cosmetics Figure 9: Total US sales and forecast of color cosmetics, at current prices, 2009-19 Figure 10: Total US sales and forecast of color cosmetics, at inflation-adjusted prices, 009-19 Future looks solid for color cosmetics Figure 1 1: Total US sales and fan chart forecast of color cosmetics, at current prices, 2009-19 Forecast methodology To Read Complete Report with TCO: Nonrepresentational. Is/analysis/ 212312 Market Drivers Wealth disparity benefits both prestige and budget brands Figure 1 2: University of Michigan index of consumer sentiment (CICS), 2007-14 Figure 13: Use of color cosmetics, by household income, April 2014 Trend-driven nature of category drives market Technology impacts how women interact with make-up Competitive Context Segment Performance Facial make-up sales remain strong Lip cosmetics see optics in growth Sales of color cosmetics, by segment Figure 14: Total US retail sales of color cosmetics, segmented by type, 2012 and 2014 Figure 1 5: Key purchase measures for color cosmetic products, by household penetration, 52 weeks ending DCE. 30, 2012 (year ago) and DCE. 9, 2013 (current) Segment Performance Facial Cosmetics Sales are solid for facial cosmetics Sales and forecast of facial cosmetics Figure 16: Total US sales and forecast of facial cosmetics, at current prices, 2009-19 Segment Performance Eye Cosmetics Slow growth expected for eye cosmetics Sales and forecast of eye cosmetics Figure 17: Total US sales and forecast of eye cosmetics, at current prices, 2009-19 Segment Performance Lip Cosmetics Lip cosmetic sales are on the rise Sales and fo recast of lip cosmetics Figure 18: Total US sales and forecast of lip cosmetics, at current prices, 2009-19 Contact US: Office: United States State Tower 90 state street, suite 700 Albany, NY 12207 United States Toll Free: 866-997-4948 Tell: +1-518-618-1030 E: [emailprotected] Biz

Americanization of Global Media

Americanization of Global Media Summary The boom in the global media in the recent years owes much of its success to the integration it has made possible on the cultural levels. The paper tries to gauge the extent to which media has become global with special references to the web based media and then takes up the Americanization that the social fabric of the world has become enmeshed in. The paper also seeks the reasons for these phenomena. Introduction â€Å"A Literature Review is a systematic examination of knowledge available on a topic†. It is further opined that as far as academic literature review is concerned â€Å"it involves the use of appropriate peer-viewed articles† (Dawidowicz, 2010). The paper therefore examines and categorizes various texts that fall under the purview of global media studies and analyses the context and magnitude of influence of Americanization on the media in particular and the general masses in general. Today, in the wake of globalization, the world is no longer a di screet entity but is to be taken as an organic whole. The metaphor of a â€Å"melting pot† could have aptly described the situation (Storey, 2000). People across the world are in a state of constant drift and are trying to become world players.Advertising We will write a custom assessment sample on Americanization of Global Media specifically for you for only $16.05 $11/page Learn More Still, the indigenous cultures of these people and their roots can never be entirely annihilated and hence the world has become a â€Å"salad bowl† implying that though people from various cultures reside in a particular area, they still retain their individual characteristic features as in a salad bowl the various vegetables, though mixed, can be separately identified (Campbell Kean, 1997). At the same time, one cannot deny the fact that people are more akin to see the world as a single stage and this has been made easy with the help of the proliferation of th e media under the garb of globalization. This, in turn, has been possible because of the advancements in the Information and Communication Technologies (ICT) throughout the world and the leading contributor being America. The proliferation of world markets was perhaps understood couple of decades back when Prof. Levitt opined that the â€Å"Globalization of Markets† is about to take place at hitherto incredible rates (Levitt, 1983). This has been supported by another stalwart of the field Prof. Ohmae who has proposed the concept of a â€Å"borderless world† (Ohmae, 1989). So it is highly likely that we, as a people, are converging rather than diverging with time and the day is not far when we would be actually able to do without borders and boundaries. But this phenomenon could never have been successful without the role of the global media. The boom in use of computers and the internet and eventually becoming a necessity rather than being a luxury has led to increased connectivity among people across the borders and has contributed meaningfully to the growth and sustenance of globalization. But this has been accompanied by various other changes in people who have given in to the advances made by globalization and the global media. Changing lifestyles and attitudes, lingua franca, desires and aspirations, more reliance on digital platforms and ultimately a general tendency towards Americanization characterize today’s youth all over the world. The paper reflects upon these issues and tries to highlight the impact of global media and the extent to which Americanization has given global media the much acclaimed thrust. ICT and its influence The world has become globalised because of the boom in ICT, as mentioned above. But the impact of ICT on our daily lives has made us more technologically oriented Huizinga (2006: 37). Nowadays, it is rather difficult to imagine a world and trade and commerce without computers and the internet.Advertising Looking for assessment on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The unprecedented growth in ICT has also led to make these technologies easily available and affordable as well. Other digital platforms are equally important and foster the life we currently lead. Our needs, desires and aspirations are heavily dependent on the information provided by these digital platforms – be it the internet or the satellite channels we watch on television. Moreover, as per Lester (2002: 124), ICT has been instrumental in changing the way we learn and communicate since reaching out to other parts of the world at almost no cost and no time has become a reality. As far as education is concerned, Couldry (2007: 253) opines that the introduction of digital learning methodologies in school has only bettered the way students across the world learn. This has also led to the integration of global learning in the true s ense of the term. Classroom pedagogy is being supported by digital learning objects and this integration is thought to be more conducive to increasing the concentration of students and therefore advancement in pedagogy as a whole. Marjorie (1992: 69) is also of the same opinion when he suggests that the increase in international web based pedagogy has been possible because of consolidation of data on websites and subsequent facilitation of various tutorials and other learning programs. The impact of ICT on education has been recorded by many a scholar and Hafez is no exception. Hafez (2006: 67) feels that the latest integration of knowledge forums and the ICT has helped facilitate the transformation of public libraries into digital learning platforms wherein knowledge can be accessed globally and by individuals across borders. Also the use of web browsers as a part of acquiring knowledge has slowly but surely seeped in to the education system. Hafez sees this as a cultural transform ation – one that has made us more prone to technology and ultimately let us break ourselves free of the shackles of borders and frontiers. On the other hand, trade and commerce is also deeply influenced by the advent of ICT. Huizinga (2006: 39) has noted that global commerce is deeply rooted in information technology. E-commerce has come up as a pertinent measure that traders and MNCs are opting for in order to maintain ties and trade relations with clients and customers throughout the world. In comparison, Eric (2005: 679) has opined that ICT has helped increase the international cohesiveness and accord in society. On the one hand, there has been an integration of the world on various fronts like education and business and on the other, the cultural diversity has also been comprehended and that too successfully via the ICT and various digital media. The various cultural aspects of the world have been enmeshed into an organic whole through a common system of knowledge-based e xperiences as a result of globalization.Advertising We will write a custom assessment sample on Americanization of Global Media specifically for you for only $16.05 $11/page Learn More Today’s age is also known as the age of information. This has also been made possible through the proliferation of ICT. As per Boyd-Barrett (2006: 64), the way various data is stored and incorporated as well as used has helped the world prosper more than ever. Meta data storages and other technologies has been instrumental in increasing access to information across the various regions of the world and thus has successfully enhanced togetherness in almost all social and other aspects. But the most astounding fact that has surfaced is in the research of Huizinga (2006: 39) is that the more global economies are being integrated, ICT is more and more becoming an inevitable strategy. Moreover, media and its globalization in terms of developments in ICT have now taken the dr ivers seat since a lot depends on technological superiority. Internationalized Media Couldry (2007: 255) is of the opinion that global digital media has been instrumental in augmenting internationalization. This process has been carrying on for quite some time and international or global media has created a global platform for the masses who nowadays share common values and beliefs to a great extent. Authors like Baym (2007: 347) take the point further when they talk about the social networking websites – ones that have changed the world for good and obviously the way we communicate with the rest of the world. Social networking websites act as a very popular medium in todays world and that they conjoin multicultural aspects across the continents is known to all and sundry. But what is more important is that these websites like Facebook or Orkut are bridging the gap between the cultural diversities and creating a multicultural society – one that relies heavily on Americ anization. Also, there are hundreds of satellite channels operating in all countries and most of these channels can be accessed from other parts of the world as well. Moreover, these channels are also reason enough for the internationalization of media and its being transnational. Eric (2005: 572) in his seminal text reveals the impact of global media on lifestyles throughout the world. Especially the web media has changed the way we lead our lives. More than any other media, the web media is all the rage and it has patronized multicultural interaction at a hitherto unseen rate and that too on a global level.Advertising Looking for assessment on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Americanization The discourse on global media and its effects on society would not be complete until we discuss the impact of Americanization on the media and society at large. Of course there are various reasons for such a huge impact of Americanization on society and the media. 80% of the US citizens are computer literate and operate computers on a regular basis Huizinga (2006: 37). Moreover, the global hub of computers is undoubtedly the US. And so is the internet. Since both the computer and the internet stems from the US and have flourished in that country, the effects of Americanization on the computer and anything related to the internet is verily evident. As noted by Baym (2007: 349), the impact of America is immense since the massive usage of integrated global media has been momentous in the way world’s previously diverse knowledge has been incorporated into a common form of acquaintance. Particularly, the American culture has become widespread largely, since there h ave been a cohesiveness in communication among the people. As mentioned earlier, that the latest media is trying to create a single lingua franca throughout the world – a language that is spoken or atleast understood by majority of the web media users. This common medium of communication happens to be English – the language used by Americans. The reason for this is obvious – most of the companies that are known to be successful in the web business hail from America and therefore keen on the usage of English. Conclusion Global Media and its subsequent proliferation as well as its impact on the social fabric of the world are not only inevitable but also desirable. It has helped the world integrate on a common platform and has been instrumental in reducing the problems associated with such integration. Furthermore, what was found that the most potent form of media in todays world is indubitably the web media. The web media has actually crossed borders and created a platform wherein all other digital and media converge, to the extent that our social lives converge – irrespective of our nationality, culture, creed, values and needs as well as aspirations. In this context the impact of Americanization cannot be ignored and requires proper and individual attention. As mentioned earlier, most of these companies that have thriving businesses either on the media or on the web are from America. Naturally, the inclination to Americanize not only the websites but the entire experience is obvious. Nonetheless, we are on the verge of cultural integration via the global media in general and the web media in particular. One cannot ignore the fact that America is one of the foremost and most formidable economies to reckon with. The influence they can wield on trade and commerce is immense and like no other. So the impact of Americanization on media is but obvious. However, the way in which various authors have interpreted the flourishing of global me dia is different and this is of paramount importance. The reason is that these differences in perception or reason can be taken for as varying points of views that accumulate to form the entire experience or set of causes and effects that is known as global media or to be more specific – Americanized global media in todays world. References Baym, N. 2007. The New Shape of Online Community: The Role of the Media in Cultural Transformation. Social Integration Review, 12(3): pp. 341-359. Boyd-Barrett, O. 2006. â€Å"Chapter Four: Cyberspace, Globalization and US Empire† in, J. Libbey. Communications Media, Globalization and Empire, (pp 53-79). Eastleigh, Indiana University Press. UK. Campbell, N., Kean, A. 1997. American Cultural Studies: An Introduction to American Culture. Routledge. Oxon. p. 65. Couldry, N. 2007. New Media for Global Citizens? The Future of the Digital Divide Debate. Journal of World Affairs; 14(1): 249-261 Dawidowicz, P. 2010. Literature Review Made Easy – A Quick Guide to Success. Information Age Publishing Inc. America, p. 2. Eric, G. 2005. Revolutionizing the Society through the Media. Journal of Information Systems, 35(1): 672-684. Hafez, K. 2006. â€Å"Film and Programme Imports – Entertainment Culture as the Core of Media Globalization†, in The Myth of Media Globalization (p 57-89). Polity Press. Cambridge. Huizinga, J. 2006. The Role of ICT in Culture Transformation. Routledge Publishers. London. pp. 34-52. Lester, B. 2002. Building a Sustainable Society: The Digital Divide. Norton Company. New York. pp. 123-141. Levitt, T. 1983. Globalisation of Markets. Harvard Business Review, May/June, p. 92-102. Marjorie, F. 1992. The Mythology about Globalization. European Journal of Communication, 7: 69 – 71. Ohmae, K. 1989. Managing a Borderless World. Harvard Business Review, 53, May/June, p. 152-162. Storey, J. 2000. Cultural Studies: The Politics of an Academic Practice; an Academic Practice as Po litics. The Future of Cultural Studies. Leuven University Press. Leuven. p. 142.

Population geographies Essay Example | Topics and Well Written Essays - 500 words

Population geographies - Essay Example This movement is often termed as migration. Population movement is categorized under the micro and macro levels. Macro migration refers to the movement of people from one country to another while micro refers to people moving from one region or area to another. A population movement is as a result of the pull (voluntary) and pushes (non-voluntary) factors. While major cities are a focal point of public attention, urbanization will be concentrated in the smaller cities, which have inadequate resources to cater for the needs of the new urban population. In most countries, the total number of urban dwellers continues to swell at a higher rate than the cities’ or towns’ capacities to provide water, jobs, sanitation, houses, and other essential services. The UN states that the unemployment rate of immigrants in urban areas is higher than in rural areas. It is only about 40% of the immigrants who have access to good jobs. Consequently, many people are forced to fend for themselves by entering the informal sector, or turning to crime and prostitution. Due to high unemployment levels, some of the urban dwellers are forced to build their houses since they cannot afford to pay rent. These shanties give rise to slums within the urban environment. Slums lack sewerage, waste disposal and water facilities. Accessibility of clean water in the urban areas is a necessity everywhere. Unlike in developed countries where the urban population has access to clean water, third world countries lack this basic need or commodity. In Africa, 26 % of the urban population has access to clean water. 29% of the Asian urban population has access to clean water whereas, in South America, only a paltry 12% have access to clean water. The movement of people from rural to urban areas (mostly in developing countries) is among the most common visible trends today. According to the United Nations data, 60% of the world’s population will be

Theoretical Bases of Nursing Essay Example | Topics and Well Written Essays - 2500 words

Theoretical Bases of Nursing - Essay Example Therefore, it is the requirement of acceptable theories to be flexible and dynamic enough to keep pace with the growth and changes in the discipline in clinical practice (Barnum, 1998. 15-37). Nursing is now considered to be a discipline of knowledge that includes an array of facts, concepts, and approaches to inquiry. The discipline of nursing is acknowledged also to be a community of scholars that includes nurses in all places where nursing takes place, and this is indeed scholarship in the sense that it shares commitment to values, concepts, and processes to guide the thought and work of the discipline. Consistent with thinking of nursing scholars about the discipline of nursing, is the idea that it needs nursing theories more than anything else. Moreover, professional clinical nursing today is just scholarship due to the fact that nursing works, now, on a unique and vast knowledge base that has matured through phases of development. Nursing as a professional practice science that is dedicated to the problem solving for human health issues, calls for scholars who are accountable for understanding these theories and conceptual frameworks to be able to utilize them in gu iding practice, research, education, and regulation (Chinn & Kramer, 1995, 27-48). Boyer's analysis of schol... Teaching, in his opinion is not simply a matter of dissemination and transmission of knowledge, but a form of scholarship. Therefore, it would involve transformation and extension of knowledge through the process of critical debates and an insistent examination, investigation, and challenge of both content and pedagogy. His assertion, that this could involve analysis of "various kinds of academic work, while also acknowledging" their dynamic interactions in order to form an independent whole would enable one to look at nursing scholarship in a broader context, allowing it to be seen and perceived as an interrelated whole with distinctive components that opens avenues for a varied approach to knowing (Boyer, 1996, 1-6). Boyer is one of the pioneers in the recent times, who assigned a meaning to scholarship, and proposed that there are four different categories of scholarship. The most familiar of them is the scholarship of discovery which is very intimately associated with original research. As expected, this form of scholarship would call for deeper comprehension of research processes and intense involvement with activities emanating from that comprehension. According to Boyer, there are four different categories of scholarship. The first and the foremost area of scholarship is that of discovery. The scholarship of discovery is intimately related to original research, and this demands activities that enhance a deeper understanding of the methodical aspects of the research processes. The deeper understanding of the research processes would tend to answer the discipline's pressing questions. This specific category calls for standards, significance of the research,

Evaluating Popular vs. Scholarly Presentations of Global Climate Essay

Evaluating Popular vs. Scholarly Presentations of Global Climate Change - Essay Example 1 (a) The clearest part of the polpular article is Arctic ice will melt by 2100 due to global warming. In the podcast the description of weather and natural beauty and taste of water is clearly understood. The introduction, conclusion and the graphs of the scholarly article are the clearest parts. Climate change will cause the arctic ice to melt and it will further cause climate change is the clearest idea I got from scholarly podcast. 1 (b) Least clear part of popular article is how declines in Arctic sea-ice cover during the winter months would reduce winter precipitation. From podcast it is least clear what 40 scientists are going to do Least clear part of scholarly article is the relationship of plant growth with UV-B. Least clear part in scholarly podcast is the how general circulation model works and how accurate are the predictions 2. The author of the popular article warns us about the danger of global warming. The director of the popular podcast also trying to communicate the adverse impacts of climate change, but it gives more description of nature. The writers of the scholarly articles describe how different parameters are going to impact plant growth and how the ecosystem or different plant species will adapt to the change.

Thesis on Stephenie Meyer Essay Example | Topics and Well Written Essays - 750 words

Thesis on Stephenie Meyer - Essay Example This is the adolescent stage when young children begin their puberty, and it marks a transitional change, in their lives, which is characterized by significant changes. They are usually curious to explore some of the ideas they had learnt, in their childhood stage, and this is usually achieved through reading books and watching films. Therefore, it is necessary to understand their psychological mindsets since this stage is characterized by loneliness, peer group need, mood swings, psychological vulnerability, insecurity, audacity and the need to be emotional and argumentative. It is evident that most of the adolescents’ role models are the characters they see in the films and witness, in the books. They need literary works to broaden the understanding of themselves and future roles. Meyers’ film, Twilight, successfully exhibit this quality since it incorporates fairy tale elements and love story in its plot. It has since been known that many literary works about love are about young teenagers meeting and falling in love. During this period, there is always some kind of a barrier that needs to be overcome before the characters reach a happy conclusion. In Twilight, Edward and Bella instantly got attracted to one another when they met for the first time, but they could not establish a stable relationship because Edward is a vampire (Larsson et al. 274). Therefore, Edward, by being a vampire, is an obstacle that stands in their way to obtain mutual happiness. This also makes the novel more complicated than when Edward was just a normal boy. His condition also make their love wrong and forbidden (Larsson et al. 267). It is the passion and danger, associated with the supernatural creatures, which make Meyer’s literary piece different from other normal teenagers’ love stories. In the light of this context, Meyer is not only striving to combine different genres, but also linking Twilight to classic gothic literary

Never let me go Assignment Example | Topics and Well Written Essays - 500 words

Never let me go - Assignment Example The story uses both reality and fiction to portray the four major themes which are love, life, care and death. ‘Never let me go’ is a title that suits the novel as the story rotates around love, care and death which are themes related to the idea of refusing to lose something go as a result of cherish or importance. The title is drawn from a cassette tape with the label ‘Songs After Dark’ sang by Judy Bridgewater (Kazuo, 59). Kathy had the cassette while in Hailsham which got lost while still in the school. However Tommy and Ruth come to find another cassette with the same songs ten years later while on their way to Norfolk and decide to take it to Kathy. This can be seen in a statement by Tommy, The album’s called Songs After Dark and it’s by Judy Bridge-water. Whatever I’ve got today isn’t the actual cassette but close to the one in Hailsham† (Kazuo, 59). This indicates that no matter where Kathy goes, the song follows her reminding her of her purpose in life. The story begins in Hailsham at a fiction boarding in England. This is the place where the clones are raised and taught the basic skills I life before moving to the outside world just like the way ordinary people go to school before graduating and joining the independent stage commonly referred to as adulthood. Tommy, Ruth and Kathy develop a relationship based on friendship. They finally leave the facility and get into their normal independent lives. After ten years, they meet again and continue staying close to each other. The memories of Hailsham cold not let go of Tommy as he kept telling Kathy of the life they had back in the boarding facility. This is evident in the statement made by Tommy to Kathy â€Å"You know, Kath, when I used to play football back at Hailsham. I had this secret thing I did. When I scored a goal, Id turn round like this†Ã¢â‚¬â€œhe raised both arms up in triumph–â€Å"and Id run back to my mates. The memories I value most, I dont see them ever

Thesis on Stephenie Meyer Essay Example | Topics and Well Written Essays - 750 words

Thesis on Stephenie Meyer - Essay Example This is the adolescent stage when young children begin their puberty, and it marks a transitional change, in their lives, which is characterized by significant changes. They are usually curious to explore some of the ideas they had learnt, in their childhood stage, and this is usually achieved through reading books and watching films. Therefore, it is necessary to understand their psychological mindsets since this stage is characterized by loneliness, peer group need, mood swings, psychological vulnerability, insecurity, audacity and the need to be emotional and argumentative. It is evident that most of the adolescents’ role models are the characters they see in the films and witness, in the books. They need literary works to broaden the understanding of themselves and future roles. Meyers’ film, Twilight, successfully exhibit this quality since it incorporates fairy tale elements and love story in its plot. It has since been known that many literary works about love are about young teenagers meeting and falling in love. During this period, there is always some kind of a barrier that needs to be overcome before the characters reach a happy conclusion. In Twilight, Edward and Bella instantly got attracted to one another when they met for the first time, but they could not establish a stable relationship because Edward is a vampire (Larsson et al. 274). Therefore, Edward, by being a vampire, is an obstacle that stands in their way to obtain mutual happiness. This also makes the novel more complicated than when Edward was just a normal boy. His condition also make their love wrong and forbidden (Larsson et al. 267). It is the passion and danger, associated with the supernatural creatures, which make Meyer’s literary piece different from other normal teenagers’ love stories. In the light of this context, Meyer is not only striving to combine different genres, but also linking Twilight to classic gothic literary

Steve Millar's approach to the challenge of leading BRL Hardy in 1998 Essay

Steve Millar's approach to the challenge of leading BRL Hardy in 1998 - Essay Example The Australian industry was increasingly becoming competitive in the global markets with 27 percent of production being exported (Barlett & Beamish 2011). Steve Millar should continue protecting the share of bulk case business while committing resources to growth of bottled wine. Millar should first of all attain merger efficiencies in terms of scale of production and cost control. Millar is also keen at changing the leadership styles and culture of the new organisation. Barlett & Beamish (2011) assert that a decentralized approach is essential for local responsiveness in the global strategy since the regional management will be accountable for their decisions. For instance, Millar has delegated the small risks while keeping a close watch of the high risk decisions that affect the global strategic business. This is a good approach of global strategy since delegated authority will allow the regional management to challenge the authority and admit mistakes. This leadership approach wil l facilitate creativity and innovation in the fast changing global wine industry. Millar has ensured adequate delegation of authority and responsibility. For instance, he has appointed Stephen Davis, a seasoned strategic thinker as the group marketing and export manager tasked with establishing the international operations. Davies intended to build on the strengths of the company by proving quality wines and repositioning the superior brands in the global markets. At mass market prices, Nottage Hill and Stamps were essential while at the top end market points, Eileen Hardy brand was important (Barlett & Beamish 2011). The local responsiveness has in the global strategy yielded increasing profits for the company. For instance, Millar is critical in resolving disputes between Carson and Davies on the global strategy. For example, he is of the opinion that Carson should report directly to headquarters on profitability measures and work with Davies on the marketing and labeling issues o f the wine brands in UK market since Nottage Hill and Stamps are cash cows for the group company in terms of sales value of Hardy brands. Both Millar and Davies are of the idea that the headquarters should be the global brand owners, but local responsiveness is essential in meeting the local needs of the consumers (Barlett & Beamish 2011). The overseas should be not only responsible for promotional strategies, distribution channels and profitability, but should also take up other important decisions pertaining the labeling and branding. In the global strategy, Millar should ensure that important aspects of the wine brands such as labeling, pricing and branding are controlled by the regional managers through delegated authority. However, he will accept proposals on design from the regional management and ensure common decision making in evaluating the proposals (Barlett & Beamish 2011). On the part of suppliers, Millar should minimize the risks of supplier failure due to bad weather, grape disease and other factors that can negatively affect the quality of grape supplies. Millar should source the grapes from multiple reliable suppliers. The regional managers such as the UK based market should be allowed to select their own suppliers depending the expected product quality and taste. Millar should institute more delegation on the brand production. For instance, Carson

Infant Toddler Curriculum Essay Example for Free

Infant Toddler Curriculum Essay Developmental domains are one way to describe and think about the different aspects of development in the areas of: motional; physical, social, cognitive; and language skills of young children. And while we use the domains as a way to organize our thinking and observations of children, in reality all domains are function together simultaneously, especially in the first three years of life. This holistic development is separated into the developmental domains for the purpose of observation, study, developmental assessment, and planning (Blackboard, 2013). Therefore, it is important to understand how the developmental domains relate to the three themes of infant development; in order to provide DAP care and activities for children in each stage of arly childhood development. For instance, an understanding of the young infant stage, babies develop a sense of security from their caregivers. It is this sense of security, that allows the baby to build an urge to explore, later motivating them to take risks and advance their current knowledge of their environment. This may require removing all sharp objects from the area and covering electrical outlets and ensuring. However, prepping the room for child safety is not the only concern. It is imperative to play close attention, and respond to the needs of young infants. Nery oung children need adults who listen, smile, and talk with them or babble when they babble; watch for when they need quiet and solitude; and notice and communicate pleasure over such newfound skills as creeping, climbing, holding, dropping, or adding new sounds and words (Greenman, Stonehouse, and Schweikert, 2008, pg. 61). An understanding of the mobile stage of development will make one aware of the safety precautions needed to allow mobile toddlers to explore the environment. Mobile infants often explore by mouthing and must be protected from small parts and fragile toys. In addition a rich learning environment for mobile nfants should include safe structures to climb and explore. Moving around is essential to learning; it gives babies different perspective and vantage points, which they need in order to move from an entirely egocentric view of space toward a more sophisticated sense ot relationship between selt, space, and other people (Greenman, Stonehouse, and Schweikert, 2008, pg. 53). An understanding of the toddler stage of development enables caring adults to guide and assist young childrens emotional development. The first two years of a persons life can set the foundation for the way hey create relationships, view others, and understand emotions and how to control them. A toddlers sense of self, of I and me, emerge in a group environment and a culture which private property and the acquisition of things are somewhat scared. This makes the learnin g of related concepts like mine particularly challenging (Greenman, Stonehouse, and Schweikert, 2008, pg. 9). Toddlers learn about who they are in the world through relationships and experiences with adults who care for them. They learn to trust that their needs will be met, or that they will not. The motional domain includes the infants perception of herself and of herself in relation to others. (Blackboard, 2013). The most important thing a caregiver can do to help a toddlers emotional development is to create a safe and loving environment for the toddler to learn in. Caregivers should understand that each toddler is different and has different needs. Attending to each individual child in a well-organized and inviting learning environment is essential during his stage early childhood development. Infant Toddler Curriculum Because of the specific needs of infants and toddlers the term curriculum is during he early stages of development is complex. To summarize all of the ideas of curriculum, as defined by leaders in the field (Gonzalez-Mena, Eyer, Dodge, Greenman, Stonehouse, Schwikert, Swim, and Watson), you must think about curriculum as an organized framework. To make curriculum DAP for infant and toddlers, it must be based on sound and relevant knowledge such as infant/ toddler development and research; so that it guides early care professional practices in providing purposeful and responsive learning opportunities for each child through daily routines and experiences (Blackboard, 2013) Infant and toddler curriculum plans focus on how to best create a social, emotional, and intellectual climate that supports child-initiated and child-pursued learning. The interests of the child and the belief that each child has a curriculum are what drive practice (Blackboard, 2013). It is understood that very young children need to play a significant role in selecting their learning experiences, materials, and content. Curriculum plans, therefore, do not focus on games, tasks, or activities, but on how to best create a social, emotional, and intellectual climate that supports child-initiated and child- ursued learning and the building and sustaining of positive relationships among adults and children. Responsive curriculum planning focuses on finding strategies to help infant-toddler teachers search for, support, and keep alive childrens internal motivation to learn, and their spontaneous explorations of people and things of interest and importance to them (Blackboard, 2013). This should begin with study of the specific children in care. Detailed records of each childs interests and skills are kept to give guidance to the adults for the roles t hey will take in each childs learning Greenman, Stonehouse, and Schweikert, 2008, pg. 30). It should also be realized from the start that plans should not be static. Adaptation and change are critical parts of the learning process and should be anticipated. Once an interaction with a child or small cluster of children begins, the teacher has to be ready to adapt his or ner plans and actions so they work tor all children, no matter what kind ot physical , mental or emotional challenges individual bring to the program (Greenman, Stonehouse, and Schweikert, 2008, pg. 30). Another essential component of planning s attention to a responsive learning environment and specific attention to how environments should be changed. The planning of learning environments is more important to infant-toddler development than specific lessons or specific activities. The environment must be seen as part of the curriculum, creating interest and encouraging and supporting exploration (Blackboard, 2013). Research has shown that much of how infants and toddlers learn best comes not from specific adult- directed lessons but from teachers knowing how to maximize opportunities for each child to use natural learning inclinations. The philosophy of routine care as learning opportunities for infants and toddlers is based on the premise that, Relationships develop through all kinds of interactions, but especially during ones that happen while adults are carrying out those essential activities of daily living sometimes called caregiving routines (Greenman, Stonehouse, and Schweikert, 2008, pg. 5), such as: feeding, diapering; toilet training/learning; washing; bathing and grooming; dressing; napping. For caregiving routines to become curriculum, they cant be done mechanically.

Exams are Not Good Forms of Assessment

Exams are Not Good Forms of Assessment Assessments can be classified into few categories which are discussion, self- report, observation, portfolio assessment, practical work, demonstration, class activities and oral presentation. In the similar way, assessment can also be defined as a learning process that provides information on students learning and guides student to make great changes in their studies (Business Dictionary). In general, examination is non-destructive inspection, detailed investigation, or analysis of objects, products, or materials to decide their conformation to specifications with no special laboratory apparatus or technique. It includes sensual experiment such as auditory, visual, tactual, olfactory and gustatory or simple manipulation and measurement. Besides, it is also a testing of qualification of students in their examinations. (Business dictionary).There are two types of examinations that can be found which are standardized exams (commercial) and locally developed exams. 1.2 Current Statistical Information At present many schools, colleges, and universities assess their students by means of final examinations. These can be very stressful and majority of students usually do worse in normal exams compared to in other forms of assessment. However, it may be a good early practice for students for their future if success depends on the ability to deal with pressure and perform well on big occasions (Newman 2000). Based on the experiment that conducted by Qureshi, Alam, Khan and Sheraz (2002) in Women Medical College, Abbottabad, Pakistan, the statistics shows that a rise in systolic blood pressure by an average of fifteen mm Hg was observed in eighty eight percent of the students as compared to pre-examination readings. The parameters of blood cell determined before examination and during examination were compared .Those results are recorded and presented in Figure 1 and Figure 2. As a result, it has been proven that examination stress can affect the blood cell parameters and bring such huge impact to students health. First of all, the main reason examination should not be replaced with other forms of assessment is because of the equality of opportunity it has. The best application of it is the content of knowledge and it is fair enough to all the students who have to sit for the same exam using the same method in one particular country. For an instance, examination allows for a standardized administration to a large numbers of students and thus it is more convenient to measure and compare students standard. Of course, it cannot be denied that it is very useful for accessing individual students as well. 2.2 Test on students performance. Besides that, examination can test on students performance by reflecting the way how students express themselves in their own words based on what they have been taught in class. Throughout the whole process of examination, student will be able to adopt and implement in a faster speed and improve their knowledge and performance during assessment (Assessment Handbook 2006). For this purpose, students can spend more time to do revision on other weaker subjects. 2.3 Brings knowledge to students. In addition, students will gain more knowledge. This is because examination is used to determine students ability to draw on a wide range of knowledge. It is to make sure that students can fully apply their knowledge in their daily life but not misuse their knowledge. The knowledge on science, geography and mathematics will be helpful for them to do better in everything in their life. Examinations should be replaced with other forms of assessment. 3.1 Assessment gives better explanations to students, The very first advantage all learners can have by doing assessment is that assessment gives better explanations to students. So that learners will be able to understand clearly and quickly on what they have learned after doing all the assessments. This ensures that students can absorb the syllabus completely but not partially and understand what they are learning about. As everyone knows, students who have good understanding will surely do better than those that do not understand every single thing. 3.2 Assessment helps learners to improve their performance. Moreover, learners are given timely feedback about the quality of their works and try to improve it without repeating any mistakes (Young 2005). Learners are also given some useful advices and recommendations by teachers about how to make things better. Every learner always needs good suggestions and feedbacks from others so that it will lead them to the road of success. This statement can be shown that assessment helps learners to improve their performance. 3.3 Assessment tests children in a proper and better way. Additionally, assessment tests children in a proper and better way as it could determine childrens ability to express oneself during oral presentation. For an example, children will be more confident in talking, presenting and voicing out their views, opinions and ideas. Apart from that, a good assessment could test children on their analysis skills and creativity. Through that particular way, children will be having the opportunity to learn to improve on their thinking skills and have more mature thinking than previous as efficient assessment are more focusing on higher level thinking skills (Crehan 1991). Students will probably give out more creative and special ideas. In the similar way, students will also get to sharpen their research and planning skill after doing many researches for assessment. 3.4 Examination does not work on students. Other than that, the reason why examination does not work on students is because of examinations usually test on students memory but not their real understandings (Newman 2000). In the other words, this statement also means that student who has good memory can do excel in all the tests. On the other hand, student with bad memory might get low grades. There are also some lazy students who always do last minute revision tend to memorise everything on their notes without even trying to understand the principles. Therefore, students often assume that they understand and eventually they will never remember things that they have learned before. Also, examinations tests students ability to keep cool more than their intelligence. (Newman 2000). A case in point, during the examination, if a student is too nervous, the student normally will forget about everything. Hence, student frequently needs to keep himself /herself cool so that student can perform well in exam and avoid themselves from d oing mistakes in the test. 3.5 Examination brings negative effects to students. Furthermore, examination brings more negative effects than giving more positive effects to students. Firstly, over-testing will also cause children to have stress. In most of the schools, students will be sitting for more than four examinations in a year and that can be so stressful to students. Stress is invisible and difficult to be seen. That is why many people do not realise the power of stress. Consequently, there are many commit suicide cases that can be seen in newspaper in our country recently such as a large number of students who get unsatisfied results in the exam. Some of the students cannot handle the pressure and accept the fact will eventually choose to end their life by committing suicide. Besides, dreadful examinations can cause personal problems such as peer pressure and low confidence to students. According to some legal reports, students will lose their self confidence in their studies and prone to exhaustion and illness when they cannot bear with the large tensio n. Conclusion Based on the evidences that I have pointed out, I strongly agree that examination should be replaced with other forms of assessment. The main reason is because I always believe that other forms of assessments are more beneficial to students compared to written examinations. As I have mentioned above, the disadvantages of examination are slightly more than its advantages and it has greater impact on students. Thus, there are several serious actions that are needed to be carried out in order to solve this problem. To overcome this particular problem, the very first thing government, ministry of education, or other relevant bodies should do is to start practicing both study methods which are examination and assessment on students. Those relevant bodies will have to examine students performance from time to time. So, comparisons and differences can be easily made and seen after some period of time. Then, the effects of other forms of assessment on students can be proven to everyone. Of c ourse, the importance of other forms of assessment should not be ignored too. In fact, education department should try to emphasis more on the advantages assessments and also introduce this new education system to every school. For example, students grades are all depended by their performance in the form of presentation, oral assessment, practical work and many more to count. So that it will be an early practice for students before they step into their later working life or social life. It can be said that all of us are afraid of examinations. In the meantime, examinations should be replaced with other forms of assessment in all the schools as it may be a huge burden for students. Huge burden will not only cause students to lost interest and but also lost concentration in studying. Last but not least, I personally think that the process of doing assessment is much more interesting than sitting for examination. At least, assessment is less stressful compared to examinations and thus it may be an attraction to students. Through assessment, we can learn many things that can never be found in the text books. As the saying goes, practice makes perfect. Students will have improvement in their studies if they are hard working to do more practices and never ever try to give up whenever they fall. On the contrary, if students do not even bother to put effort in their studies, no one can actually help them. In short, efforts are to be made to lead our education to reach a higher level.

The Evolution of Ichthyosaurs- Large Aquatic Reptiles Essay -- Anthrop

The Evolution of Ichthyosaurs- Large Aquatic Reptiles In the early 1800’s, a new discovery that left paleontologists in awe was the fossil finding of the immeasurable amount of species of reptiles, Ichthyosaurs. Greek for â€Å"fish lizards†, these fossils were found all over the world. Because these large aquatic reptiles migrated just as whales do today, paleontologists have had the amazing advantage of collecting fascinating bone fragments throughout the past 177 years. Ichthyosaurs swam the ocean life from about 245 million until about 90 million years ago- approximately the same time dinosaurs ruled the land. The earliest Ichthyosaur fossil findings were in parts of Canada, China, Japan, and possibly Thailand. Countless fossils came from coatings of limestone produced out of the ocean-floor ooze that was predominantly superior at preserving very well facts of the creatures it digested (Perkins 2). Andrea Fildani and Michael Shultz, graduate students in the Department of Geological and Environmental Sciences, uncovered the bones of an Ichthyosaur near the southernmost tip of Chilean Patagonia. These rock layers were initially deposited at the floor of an ocean more than 100 million years ago. In their findings of the Chilean boulder, they were fortunate enough to find 17 vertebrae along with neural arches that encircle the spinal cord as well as some ribs. Paleontologists firmly agreed with Fildani’s notion that the bones had been 8 to 9 feet long and had existed around 140 million years ago (Mason 1). As time progressed, Ichthyosaurs transitioned their body like features from a lizard-shaped body plan to a fish-shaped one through the early and middle Triassic periods. In 1927, the first bone fragments were foun... ...tyles in Jurassic ichthyosaurs†. Journal of Vertebrae Paleontology 21 (No. 1): 61-73. Mason, Betsy. â€Å"Ichthyosaur find may challenge notions about prehistoric migrations†. Stanford Report.com 7 February 2003. 20 March 2004. < http://news service.stanford.edu/news/2003/february12/ichthyosaur-25.html> Motani, Ryosuke. â€Å"Rulers of the Jurassic Seas†. ScientificAmerican.com 19 December 2000. 22 March 2004. Perkins, Sid. â€Å"Sea Dragons†. Science News Online 162 (No. 8): 1-11. 24 Aug. 2002. Pickrell, John. â€Å"Ichthyosaur’s Turtle Supper Causes Extinction Debate†. National Geographic News.com 5 August 2003. 22 March 2004.

Creatine and Androstenedione: Myth vs. Reality :: Steroids

Creatine and Androstenedione: Myth vs. Reality What if there was a drug you could take that guaranteed increased energy and strength? Not only that, but it came in an easy-to-swallow capsule, it could safely and naturally increase your level of testosterone, (the most potent of muscle building hormones), and it would be perfectly legal to buy and relatively inexpensive. The sellers of creatine and androstenedione (pronounced androe-steen-die-own) make these sorts of claims although there are no long-term studies of the effectiveness or safety of these drugs. Nevertheless, retailers can’t keep them on the shelves. Their popularity has been aided by high profile athletes. Both drugs are chemicals naturally produced in the body and found in minute amounts in food, mostly red meat. But that is where the similarities end. Creatine For many years, the world’s foremost studies of creatine and its effect on athletic performance were carried out in secrecy by communist Eastern-bloc countries. But after the fall of Communism, the training and experimental drugs used on Soviet and East German Olympic athletes was revealed. Aside from exposing the truth about illegal anabolic steroid use, there was the discovery of a "vitamin" called creatine, which was quickly introduced to the U.S. and marketed as an ergogenic, or energy-enhancing supplement. Creatine was not a vitamin, however, but a synthesized blend of certain amino acids, which are the building blocks of proteins. The benefit creatine provides is increased energy for quick, anaerobic bursts of activity, such as are required in weightlifting. Athletes taking creatine can do more repetitions and sets of exercises than they could without it. Essentially, it speeds up the process of adding strength and size to the muscles by intensifying the workout. It has been compared to the way a marathon runner might saturate his muscles with carbohydrates before a race to provide endurance except that creatine strictly helps in anaerobic activities like muscle contractions. Creatine is made in small amounts by the body, and aids a substance called adenosine triphosphate (ATP), which controls all types of muscle contractions, from bench pressing 400 pounds to blinking an eye. To contract a muscle, the ATP molecule releases one of the three phosphate groups. Creatine comes into play by attaching to the free-floating phosphate and reforming into ATP. Thus, energy is provided until the creatine in the muscle is depleted. Thus, the effect of a creatine supplement is to provide the muscles with more creatine than the body can produce on its own and thus increase energy. Creatine and Androstenedione: Myth vs. Reality :: Steroids Creatine and Androstenedione: Myth vs. Reality What if there was a drug you could take that guaranteed increased energy and strength? Not only that, but it came in an easy-to-swallow capsule, it could safely and naturally increase your level of testosterone, (the most potent of muscle building hormones), and it would be perfectly legal to buy and relatively inexpensive. The sellers of creatine and androstenedione (pronounced androe-steen-die-own) make these sorts of claims although there are no long-term studies of the effectiveness or safety of these drugs. Nevertheless, retailers can’t keep them on the shelves. Their popularity has been aided by high profile athletes. Both drugs are chemicals naturally produced in the body and found in minute amounts in food, mostly red meat. But that is where the similarities end. Creatine For many years, the world’s foremost studies of creatine and its effect on athletic performance were carried out in secrecy by communist Eastern-bloc countries. But after the fall of Communism, the training and experimental drugs used on Soviet and East German Olympic athletes was revealed. Aside from exposing the truth about illegal anabolic steroid use, there was the discovery of a "vitamin" called creatine, which was quickly introduced to the U.S. and marketed as an ergogenic, or energy-enhancing supplement. Creatine was not a vitamin, however, but a synthesized blend of certain amino acids, which are the building blocks of proteins. The benefit creatine provides is increased energy for quick, anaerobic bursts of activity, such as are required in weightlifting. Athletes taking creatine can do more repetitions and sets of exercises than they could without it. Essentially, it speeds up the process of adding strength and size to the muscles by intensifying the workout. It has been compared to the way a marathon runner might saturate his muscles with carbohydrates before a race to provide endurance except that creatine strictly helps in anaerobic activities like muscle contractions. Creatine is made in small amounts by the body, and aids a substance called adenosine triphosphate (ATP), which controls all types of muscle contractions, from bench pressing 400 pounds to blinking an eye. To contract a muscle, the ATP molecule releases one of the three phosphate groups. Creatine comes into play by attaching to the free-floating phosphate and reforming into ATP. Thus, energy is provided until the creatine in the muscle is depleted. Thus, the effect of a creatine supplement is to provide the muscles with more creatine than the body can produce on its own and thus increase energy.

Jobs within the tourism industry Essay

Introduction The travel and tourism industry is one of the faster growing industries in the world with over 50,000 jobs being created every year. This shows due to amount of employment this trade has created by the year 2007 there will be another 300,000 jobs created. The industry provides a wide variety of employment both direct and indirect jobs which will cater for people of all ages, skills and abilities. The nature of the industry will mean that many companies would need staff over the high seasons known as seasonal or temporary staff. Some jobs can also involve unsociable hours such as evenings or weekends. Travel Services Jobs available Jobs within the travel services include: * Agency clerk * Tour Operator * Resort Representative * Travel agency Manager * Administration * Reservation clerks etc Job Description and Working conditions The Representative is the primary source of help and information for guests, dealing with any immediate problems arising in resort such as accident or injury. The representative is responsible for welcoming guests and briefing them on the resort, ensuring the hosting in the chalets is of the highest quality, and will accompany passengers on the transfer coach between airport and resort. The working conditions are often outdoor based travelling from airport to resort sometimes many trips can be made within one day. They are expected to work 6 out of 7 days a week. Travel agents are the link between the customer and tour operators. The travel agency clerk sells a diversity of products and holidays to cater for incoming, outbound and domestic tourists. The working conditions are very different to a resort representative because it is often office based (shop floor), staff are usually required to work on 9-5 including some weekends, similar to any other retail outlet. Skills and qualifications The skills and qualifications depend in the job and the level of employment. A resort representative employee is expected to have at least one other spoken language i.e. French (depending on where the resort is based), good communication skills and must be over the age of 21. A travel agent is required good communication skills, ICT skills and literacy and numeracy skills can be useful. Transportation Jobs available Jobs in Transportation can be divided into three types these are land, air and sea. These jobs can include: * Cabin attendant * Pilot * Air traffic control officer * Airport baggage handler * Taxi driver * Train driver etc Job Description and Working conditions Cabin attendants are responsible for the safety of passengers during flights, all aspects of the cabin management, the menu planning and catering, the organisation of professional meal-services as well as the comfort of V.I.P. passengers and their assistance before and after flights when necessary. The working conditions are mainly within the aircraft. They are expected to be away from home for long periods of time and for unsociable hours, within a confined environment. Taxi drivers transport passengers to and from their homes, workplaces, and other locations. They also help tourists and other travellers get around in a new area. They drive cars licensed as a taxi to transport passengers for a fare that is calculated on a taximeter. Taxi drivers usually work shifts involving day, evening and weekend work usually unsociable hours, within a confined environment. Skills and qualifications Cabin attendants foreign languages, a pleasant appearance, customer service skills and communicational and organisational skills. Most air companies will only employee people over the age of 21. Taxi drivers need good communication skills, able to remain calm at difficult times and a high level of driving skill. The skills and qualifications depend in the job and the level of employment. Accommodation and Catering Jobs available Jobs within Accommodation and catering can be very varied from working away in a cruise ship to working with a local pub other jobs within the area can include: * Receptionist * House keeper (manager) * Chef * Waiter * Hotel porter * Bar person etc Job Description and Working conditions The Housekeeping assistant is responsible for the day-to-day operation of the Resorts Housekeeping Department. The essential duties include responsibility for the day-to-day cleaning of public areas and accommodation, laundry, bed linen, banqueting linen and staff uniforms. Working conditions include working long, irregular unsociable hours and shift work. A job as a Bar person within a resort hotel may often involve waiting on tables, bar work and cleaning within the restaurant and bar. Duties may also include organising promotions and stock control. Hours are often unsociable on evening and weekends. Skills and qualifications A housekeeping assistant should have a smart appearance, well spoken and have a pleasant character and must be able to work within a team. Minimum age of bar staff is 18 although most bars prefer 21+. Bar staff need Stamina, enthusiasm and be able to work within a team. Good communication skills are needed and customer service skills. The skills and qualifications depend in the job and the level of employment Tourist attractions Jobs available Jobs within tourist attractions can be varied depending on the type of attraction i.e. Natural (such as beaches) or purpose built (such as theme parks). Jobs within the area can include: * Advertising staff * Catering staff * Tour guides * Retail assistant * Pool lifeguard * Cleaners etc Job Description and Working conditions A job as a tour guide will involve directing a group of holidaymakers or day-trippers around an attraction or to a wide variety of locations within the UK or overseas. They will act as a guide and ensure that the itinerary, facilities and services promised are provided. Tour guides work in all weather conditions. Tour guides may work regular or irregular hours depending on the organisation they are working for. The work is seasonal, this means that they will be very busy within the summertime it also means that there will be many non-permanent jobs. Lifeguards are responsible for the supervision of swimming and a variety of recreational activities. There are key Responsibilities in which a lifeguard will have to do for example preventing accidents, respond quickly to all emergency situations and to maintain cleanliness within the pool area. Pool supervisors and lifeguards may work indoors or outdoors, and conditions are usually wet and noisy. Pool supervisors and lifeguards usually work eight hours a day. Skills and qualifications Customer care skills are needed in all types of attraction employment this is generally because they are in contact with costumers all the time. The employee would also have a willingness to work long unsociable hours especially within the high season. The skills and qualifications depend in the job and the level of employment for example a GVQ in travel and tourism may be required in a higher level of employment. Tourism Support and Information Promotion Jobs available Jobs within tourism support and information promotion include jobs within the RTB (regional tourist board), TIC (tourist information centres), and LA (local authorities) jobs within these areas can include: * Information staff * Tourist information assistant * Standards officers * Administration staff * Marketing staff * Research officers etc Job Description and Working conditions A Tourist information assistant is required to provide tourists within information about attractions etc within the area and promoting the area by giving tourists free leaflets on the attractions and facilities around the destination other responsibilities may include advising tourists about places of interest, providing directions, prices and opening times of facilities. And may often Book accommodation and tickets (e.g. theatre or football) for tourists. Working condition are Office based and often work with computers these are similar to any office work. Skills and qualifications Skills and qualifications in which are needed to work within this section are ICT skills, marketing and sales experience, customer care skills language qualifications may be required and an NVQ in travel services ad tour guides may also be required depending in the level of employment.

The ways in which Shakespeare portrays the themes of love in Twelfth Night

Twelfth Night is a comedy set in ‘Illyria,' a Mediterranean country. However, amongst the well-timed comical scenes, Shakespeare has other emotional predicaments intertwined with a variety of characters. Such predicaments are due to misleading identities and different love themes throughout the play; including love between grieving siblings, and the counts and countess' of Illyria. The main plot of the Twelfth Night revolves round the three main characters, Viola, Orsino and Olivia who speak in rhyming couplets. Each of the main characters form a ‘love triangle' which expresses the main love themes in the play including Elizabethan courtly love, real selfless love and overwhelming love. The love between each character that form the love triangle is such that the love and affection is directed one way around the triangle; Viola loves Orsino who believes he loves Olivia who also impetuously believes she loves Viola. Outside the love triangle are the minor characters who speak in pros and show a further variety of different love themes but expressed in a light-heartened manner. These include self love and love based on a mutual agreement. All the characters in the play are all connected through different love themes. Orsino's love for Olivia is also known as ‘Elizabethan courtly love' familiar to Shakespeare at the time the play was written. This type of love is described as a man of a high status courting an unattainable woman to be rejected, so the man can therefore wallow in self-pity and act melodramatic. Orsino explains the different ‘symptoms' of his infatuation for Olivia to Viola, explaining how a typical lover should behave and giving advice about love even though, ironically, he has had little success. Viola recognises Orsino's infatuation for Olivia and questions his love for her. Viola is correct to questions Orsino's obsession to be in love as he has little interaction with Olivia until the final scene, but still believes he loves her. Orsino show's fickle mood changes believed to be experienced when in love, which Feste describes clearly.Love Poem â€Å"I have unclasped to thee the book even of my secret soul.† â€Å"O, then unfold the passion of my love†¦Ã¢â‚¬  â€Å"†¦ for thy mind is a very opal.† True, selfless devotion is another ‘side' to the love triangle in Twelfth Night. Viola expresses pure love and tremendous loyalty to Orsino, sacrificing her own happiness for Orsino's. Viola conveys her love with intense speaking and use of dramatic irony. Shakespeare allows the audience to witness Viola's distress so the play becomes more and more intense with the Viola and Orsino scenes. Viola tells Orsino of her love for him in an ambiguous manner, so he never suspects her feelings for him. â€Å"My father had a daughter loved a man, as it might be perhaps, were I woman, I should your lordship.† â€Å"I am all the daughters of my father's house, and all the brothers too†¦Ã¢â‚¬  â€Å"A little, by your favour†¦ Of your complexion†¦ About your years, my lord.† Sebastian and Olivia both show impetuous emotions through the play. Olivia immediately falls in love with Viola, who is the identical twin to Sebastian. Once Sebastian enters the play he is mistaken for Viola which further shows evidence that both Sebastian and Olivia have impulsive emotions as Olivia still accepts she loves Sebastian although he is not Viola and Sebastian falls immediately falls in love with Olivia, which may be seen as blind love. Olivia's impulsive nature is not just expressed with her love for both Viola and Sebastian but also when she announces her seven-year morning for her brother. The audience sympathises with Olivia's painful rejection by Viola, and her difficulty to tell Viola her true feelings. It is also clear of Olivia's unfamiliarity with rejection as she desperately tells Viola she may change her feelings for Orsino if Viola returns. â€Å"I love thee so that, maugre all thy pride†¦Ã¢â‚¬  Love between siblings is also apparent in the play. Once Viola is rescued from drowning she immediately feels she has lost her brother, Sebastian. Her impulsive manner towards the sea captain, shows the strong bond her and her brother have. Shakespeare uses a dreamy, pensive quality when describing Viola's distress for her loss, and for her new independence and helplessness, which the audience can try and relate to. â€Å"For saying so, there's gold.† â€Å"And what should I do in Illyria? My brother he is in Elysium.† Antonio, who rescued Sebastian from drowning, develops a protective love for Sebastian, which could be interpreted as homosexual. Antonio expresses great respect, loyalty and selflessness when trying to help Sebastian. He offers his purse to Sebastian, which also shows great trust and friendship. â€Å"My kind Antonio, I can no other answer make but thanks†¦Ã¢â‚¬  â€Å"Haply your eye shall light upon some toy†¦Ã¢â‚¬  â€Å"With viewing of the town; there shall you have me.† Another bond through friendships, apart from Feste, Maria, Fabian and Sir Toby who are all work colleagues, is between Viola and Orsino who are also work colleagues, but develop an trusting relationship. Viola is Orsino's confidant and this reveals his personality to her, only further enhancing her love for him. Sir Toby and Maria show flirtatious behaviour throughout the play, as well as playful behaviour at Malvolio and Sir Andrew's expense. It is clear they both enjoy each other's company and share the same sense of humour and feelings towards other characters. The love between these two characters maybe described as practical love for a mutual benefit. If Sir Toby were to marry Maria he would have a companion who looks after him and Maria would have a higher status, marrying a knight. The audience understands the relationship between these characters and accepts them as a couple. â€Å"MARIA: My name is Mary, sir. â€Å"SIR ANDREW: Good mistress Mary Accost- â€Å"SIR TOBY: You mistake, Knight: ‘accost' is front her, board her, woo her, assail her.† Malvolio, Olivia's servant, believes it is entirely possible for a countess to love a steward, so doesn't doubt the phoney letter conveniently placed in front of him by his vengeful work colleagues, who believe he has abused his power over them. In fact, the major reason Malvolio can so easily believe Olivia would and could love him is due to his obsession for power and to exercise that power over the other characters such as Sir Toby. He is described as having self-love by Olivia, which again allows him to so easily believe the letter is genuinely from Olivia although it instructs him to wear â€Å"yellow stockings† and â€Å"cross-gartered.† The letter refers to four letters â€Å"M, O, A, I† which Malvolio instinctively believes are reference to his name. â€Å"†¦ in yellow stockings, and cross-gartered†¦Ã¢â‚¬  â€Å"O, you are sick of self-love, Malvolio†¦Ã¢â‚¬  â€Å"†¦ and perchance wind up my watch, or play with my – some rich jewel. Toby approaches; courtesies there to me-† Sir Andrew has the audience's pity and sympathy throughout the play due to his naive and innocent nature. Sir Andrew is encouraged by Sir Toby to be optimistic about Olivia's feelings towards him. Sir Andrew's hopeless love for Olivia is futile and at the end of the play he is still alone, which Shakespeare has used to further enhance the sympathetic attitude of the audience. â€Å"I was adored once too.† Shakespeare interconnects all the minor and major characters through misleading identities and a variety of love themes, which I have tried to outline. The major characters speak in rhyming couplets whereas the minor characters speak in pros, making a clear distinction between the two types of characters as well as the different range of love themes expressed by the different characters. â€Å"I music be the food of love, play on†¦Ã¢â‚¬  â€Å"Come, sir, you peevishly threw it to her†¦Ã¢â‚¬ 